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Twitter Interest Graph
Today featured a rather large announcement from Twitter regarding the future of their advertising product. According to multiple sources the announcements hit the wire today. I was at Twitter HQ in San...
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Linkedin Revamps Company Pages
Linkedin has proven to be an incredible asset for B2B Social Media Strategy & execution. With Hubspot defining Linkedin (45%) as the most effective B2B source for lead generation followed by...
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Benefits of Facebook’s Custom CRM Audience Targeting
Recently a new Facebook feature rolled out of beta that can provide brands with a viable process to connect their offline CRM databases to those users on Facebook. Now, this process of custom audience...
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PRWeek Feature
This afternoon my commentary was featured in a PRWeek article discussing the social platform provider ThisMoment and their DEC publishing platform. The interview covers many topics associated with my...
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Dallas Digital Summit 2012
I was chosen as one of the speakers for the upcoming Dallas Digital Summit which will be held on December 4th-5th at Union Station here in Dallas, TX. If you are local to the area I hope to see you...
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Facebook EdgeRank Changes Impact Organic Brand Reach
On September 20th, 2012 Facebook rolled out a significant change to their EdgeRank algorithm. This change directly impacted the organic reach of brand pages on Facebook. According to initial reports,...
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DM Confidential Feature
Recently my commentary was featured in a DM Confidential article discussing the Top 10 Best Practices for Creating Effective Landing Pages for Lead Generation. When it comes to platform providers, I am...
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Facebook Graph Search
Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar...
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Evolution of the Newsfeed
Today I met with one of my local Facebook team members as we were partnering on a client initiative and our conversation sparked an interesting thought about the future of newsfeed publishing and how...
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Facebook News Feed Announcement
Today Facebook held an event to announce the first major change to the Facebook News Feed in six years. The theme reinforced by the Facebook team was reduction of clutter by providing more choice and...
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Callaway Hit The Links
When you are part of the “idea” business you spend a lot of time thinking, curating and throwing things (figuratively & sometimes literally) against the wall. Sometimes things stick, sometimes...
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Pinterest Partner Event Recap
I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong partner program and also served as an opportunity to...
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The Move Towards Flat Design
Everywhere I look whether it is working on my desktop or browsing via mobile I am beginning to see recurring digital design patterns. This includes the use a lot of white space, simple and sometimes...
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Vine Strikes Back
With the recent launch of Instagram Video the natural inclination was what would the response be from Twitter’s Vine service. What features would be added to further compel brands & users to...
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Facebook Announces Major News Feed Algorithm Update
In March of this year Facebook announced the first major change to the Facebook News Feed in six years. The theme at the time was reduction of clutter by providing more choice and control over the...
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SXSW 2014 – Evolution of the Hashtag
Now through September 6th is the time to vote on the panels & presentations for SXSW Interactive 2014. I have submitted a presentation for consideration and would greatly appreciate your support....
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Snapchat Infographic
Here is a fun & informative Snapchat animated Infographic courtesy of the Fanscape Creative & Strategy team. Click the infographic for the full size animated version. Follow Tom Edwards...
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High Quality Facebook Content & Organic Reach Update
Today Facebook posted additional detail tied to how they define “high quality content” specifically tied to Pages. This is a follow up to the recent announcement tied to slight changes to the newsfeed...
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Facebook Updates Promotional Guidelines
Big news on the promotional front from Facebook today. According to the Fb team & latest blog post it’s now easier to administer promotions on Facebook. Per the Facebook blog post “We’ve updated...
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Digital Marketing is Dead
According to Marc Pritchard, P&G’s Global Brand Building Officer, “Digital Marketing is Dead“. I was recently asked my opinion on this bold statement by the team at Commpro.biz. I provided an op-ed...
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